[MBA] Case Study: To Pay or Not to Pay: Zagat's Dilemma
Updated
![[MBA] Case Study: To Pay or Not to Pay: Zagat\'s Dilemma](http://binodbajagain.com.np/imgs/posts/thumbs/XDWhdMBA-Degree.png)
Read case study from textbook and answer the questions.
Read case study from textbook and answer the questions.
Toronto-based Mercedes-Benz, Canada, with a network of 55 dealers, did not know enough about the customers. Dealers provided customer data to the company on an ad hoc basis. Mercedes did not force dealers to report this information. There was no real incentive for dealers to share information with the company.
Read the case study from text book and answer questions given.
Your company supplies ceramic floor tile to Home Depot, Lowe's, and other home improvement stores. You have been asked to start using radio frequency identification tags (RFID) on each case of tiles you ship to help your customers improve the management of your products and those of other suppliers in their warehouse.
Discussion Question MIS IAU.