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Case study of "Should You Use Your iPhone for Work?" from text book.
Macy's, Inc. through its subsidiaries, operates approximately 800 department stores in the United States. Its retail stores sell a range of merchandise, including apparel, home furnishings, and house wares. Senior management has decided that Macy's needs to tailor merchandise more to local tastes, and that colors, sizes, brands, and styles of clothing and other merchandise should be based on the sales patterns in each individual Macy's store.
IAU MIS Subject Discussion Questions Answers
Don's Lumber Company on the Hudson River feature a large selection of materials for flooring, decks, moldings, windows, siding, and roofing. The prices of lumber and other building materials are constantly changing. When a customer asks about the price on pre-finished wood flooring, sales representatives consult a manual price sheet and then call the supplier for the most recent price. The supplier in turn uses a manual price sheet, which has been updated each day. Often, the supplier must call back Don's sales reps because the company does not have the newest pricing information immediately on hand.