[MBA] Read given case and answer the questions


Updated Iau  Mba  Mis  
[MBA] Read given case and answer the questions

Toronto-based Mercedes-Benz, Canada, with a network of 55 dealers, did not know enough about the customers. Dealers provided customer data to the company on an ad hoc basis. Mercedes did not force dealers to report this information. There was no real incentive for dealers to share information with the company.

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